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Live Events: The Road to Full Capacity Revival

By Kelly Mellert

Most people don’t think of Major League Baseball and Professional Bull Riders as having all that much in common, but – once again – here we are. MLB and PBR (the sports organization, not the cheap beer) will be the first two sports properties to return to 100% capacity in an outdoor and indoor venue, respectively.

The Top 5 Benefits of Direct Mail Marketing for Alumni Outreach Programs

By Kelly Mellert

Unlike text messaging and email marketing, you don’t need permission to send direct mail. And when someone unsubscribes from your direct mail, you can still stay in contact with them. It is the sole reason that makes printed direct mail so much more intuitive and personalized than digitalized email marketing campaigns.

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