Healthcare and nursing home facilities made safe with RFID

Safety and security are two of the most common reasons companies cite for installing RFID-enabled systems. Few applications have such an acute, personal component to safety and security as nursing homes, healthcare, and long-term care facilities.

Many “industrial” applications of RFID tracking systems – personnel tracking, inventory management, parking lot and building access control, product delivery – become personal in residential health-care facilities.

RFID helps nursing homes and healthcare know where people are.

An aging population means more people will move into assisted living communities in the coming years. An important subcommunity with unique needs are memory-care facilities.

One of the greatest risks to people with Alzheimer’s or dementia is wandering off. Once a resident leaves the community’s property, they may board a public bus, walk the streets… any number of high-risk situations. The longer they are away from their home, the further they may get, increasing the danger and the amount of time and resources necessary to recover them.

Preventing memory-care residents from wandering off the property, and doing it in a respectful manner, is a high-priority for these facilities. UHF RFID bracelets or tags on each patient’s clothing can alert staff when a patient has left the building, when they are approaching the perimeter of the property and when they have crossed the property line. This gives facility staff multiple opportunities and detailed information to stop the resident from leaving and keep them safely at home. RFID systems can also help locate residents who may get lost on campus, perhaps having inadvertently entered a staff area or ended up in the wrong room on the wrong floor. 

RFID tags on containers of medicine for nursing home management

RFID can ensure proper medication dosage and delivery.

Simple mistakes are the root cause of many preventable malpractice incidents in the health care industry. Giving patients the wrong medicine, or the wrong dose, or the right dose at the wrong time can have serious consequences for everyone involved. RFID tagging can help ensure the right treatments are delivered at the right time to the right people, even in a large-scale setting like a nursing home or memory care community.

RFID tags are standard in warehouses and storerooms across all industries. They give the staff real-time looks at what is where, and when it comes time to pull a product from the shelf for shipment or delivery, RFID ensures that the right thing comes out of storage and makes its way to the right customer.

RFID tags on each container of medication can be linked to each resident’s personal RFID tag. Before a caregiver delivers a treatment, two quick scans can verify that the medicine matches the person. If anything is off – time, dose, patient or product – the staff member is immediately alerted and can prevent an incident.

Nursing home security and access control systems benefit from the use of RFID.

Just as nursing homes need to ensure their residents do not leave the facility without proper authorization and care, they need to ensure that no one enters the facility who shouldn’t be there.

RFID systems can secure access to staff parking lots and entrances. Each staff member can have a UHF tag in their car to facilitate movement in and out of a secure lot, along with a high-frequency or low-frequency ID tag to enter the building, access pharmaceuticals and move through staff-only areas.

When a resident moves in to the facility, their family members can be given RFID tags so they can visit easily and securely. An RFID parking tag smooths their way into a family or regular visitor lot and then cut down on their check-in time when they arrive at the front door. Doctors or caregivers can even set an alert to let them know the next time a family member visits a particular patient, in case she would like to talk face-to-face with the family member.

Like any other commercial facility, regular contractors and vendors could have their own RFID tags to enter loading and unloading areas. By issuing RFID tags at a very low cost to recurring and vetted visitors, they have an easier experience while additional access controls and security resources can be deployed to less known or unknown guests.

And, of course, through it all facility staff know exactly who is on premises and if they are only where they are supposed to be.

Nursing homes make a personal case for RFID systems.

Nursing homes, assisted living communities and healthcare facilities have unique challenges in managing the flow of people and the delivery of day-to-day care. RFID-enabled personnel, access and inventory tracking systems are an inexpensive and non-intrusive way to enhance the security, healthcare and residential experience in these facilities.

WW&L has developed RFID systems for universities, arenas, commercial properties, healthcare and residential facilities. Drop us a note or call us to talk through how RFID can make things better for your guests, clients or residents.

WW&L Enters the Greeting Card Arena with Hello Video

Weldon, Williams & Lick Rekindles the Human Connection with High-Tech Greeting Card Company, Hello Video

Fort Smith, Ark. April 19th, 2021– 2020 was a year unlike any other. We spent months learning to adapt our lives to virtual learning, working from home, and maintaining social distance: transforming our daily lives to reduce the risk of spreading COVID. For those looking to connect from afar, long-standing local business, Weldon, Williams & Lick, is putting its stamp on the traditional greeting-card business with their first ever business to consumer product launch, Hello Video. Hello Video brings traditional greeting cards into the 21st century with video technology capabilities, designed to create a lasting memory.

Beginning today, Hello Video is facilitating “contactless” human connection with a trifecta of an offering – greeting card selected and personalized with a message and image online, shipment directly to the beloved recipient, and a personalized recorded video that can be activated with a simple scan of the card by a smart phone. The magic happens with an embedded NFC chip that WW&L prints inside of the card.

Hello Video is a passion product created by Weldon, Williams & Lick (WW&L), which among other areas of expertise, is an industry leader of state-of-the-art design, printing, packaging & distribution services.

“Whether you’re the mother of a six-year-old just starting school, or a 60-year-old brand new grandfather, shareworthy memories happen daily. But time and distance often get in the way.” Said Tracey Geren, CEO of WW&L. “A personalized video message attached to a classic greeting card gives physical form to our thoughts and emotions. All wrapped into one keepsake your loved ones can cherish and revisit forever. There’s a profound amount of sentiment behind our product. That is the driving nature of its creation.”

How it Works:

Sending a Hello Video greeting card is as easy as 1-2-3. 

  • Visit and browse cards by holiday and occasion.
  • Select a card and add a personalized message and photo.
  • Record and upload a video.
  • Provide the recipient name and mailing address, and Hello Video will send the card via the mail.
  • When the card arrives in the mail, recipients simply need to place most smart phones over the center of the card’s right interior panel to play the video.

Hello Video offers cards for every major holiday and birthdays along with “just because” and graduation sentiments. The innovative technology captures priceless moments and memories to create a shared experience–that’s the power of Hello Video. All cards are $9.99.


Hello Video is a product of two loves: the art of printmaking and the ingenuity of technology. It combines the best of both to give you a new way to send greetings, share moments, and create memories.

Live Events: The Road to Full Capacity Revival

Most people don’t think of Major League Baseball and Professional Bull Riders as having all that much in common, but – once again – here we are. MLB and PBR (the sports organization, not the cheap beer) will be the first two sports properties to return to 100% capacity in an outdoor and indoor venue, respectively.

Live Events return to full capacity beginning with kioks, professional bull riding and major league baseball

Professional Bull Riders took the least amount of time off of any American sport. By July 2020, they were presenting live events to partial capacity indoor crowds. On April 9, they will open the doors of the Sanford Premier Center in Sioux Falls, SD, to a capacity crowd of 9,000 fans. By that time, 40,000 fans will already have attended the Texas Rangers Opening Day at Globe Life Stadium. One day before PBR’s announcement, the Rangers stated their intention to have a full stadium for their final two preseason games and the season opener.

The capacity crowds will be one of the few “normal as before” aspects of the events. The two organizations and venues are implementing new technologies to allay anxieties and keep attendees and staff safe. Some of them were already on the horizon in the sports and venue intelligence industries, with their adoption being accelerated over the last few months.

Contactless Approaches to Revive Live Events

ASM Global manages the Sanford Premier Center, and has developed a “venue shield” protocol. These measures are designed to minimize close contacts: fans may only interact with a few staffers, but staffers will interact with hundreds of fans.

Tickets to the PBR will be exclusively on smartphones. This allows fans to enter the stadium while staying at least two arms’ length from the ticket checker. All concession sales will be contactless, which will likely be a combination of mobile and card-only transactions. The concession stands will have prepackaged food and drink so employees won’t have to go hand-to-hand and face-to-face to give someone their order.

Globe Life Stadium will also open with cashless concessions. Cashless stadiums were already a trend in 2019, and are now set to be the standard.

Parking operations will also accelerate their move towards being purely digital. Venue operators will be hard-pressed to tell an employee “OK, stand in this little enclosed booth while having repeated hand-to-hand contact with a few hundred strangers.” Teams that had not started using RFID parking tags or decals for their season ticket holders will start adopting that technology, or use a mobile bar code or QR code scanner in place of tickets and booths

Make Every Use of Venue Intelligence

After Opening Day, the Rangers intend to reserve several seating sections for fans who wish to continue social distancing. Venues in other states or countries will likely be keen to monitor social distancing as part of their reopening processes, whether for enforcement, contact tracing or research purposes.

RFID beacons will play a significant role in monitoring the distance between fans, or, conversely, the density of fans in any area. If teams, leagues or public health official suspect that a venue was a “superspreader,” the data from these RFID systems will be crucial in understanding the patterns of transmission and informing attendees of any potential risk so they can get tested.

This form of contact tracing will build upon current practices in venue intelligence. Before COVID, arenas and stadiums were using RFID systems to study how fans move through their stadiums; which areas become congested while others remain unpopulated; and how fans interact with the various features of the venue (e.g., concessions, merchandise, activity areas).

The original uses for this data were to improve the customer experience and enhance the values of retail or sponsored areas. Going forward, health and safety concerns will be part of the CX: attendees will be concerned, as well as annoyed, by tightly packed areas. Venues will have an additional motivation to ensure an even distribution of fans across concourses, bathrooms and concession areas; and to minimize the wait times at each. Even after COVID concerns pass, these findings and the subsequent changes will enhance the CX.

Kiosks Will Pave the Way for Live Event Revival

Live Events are easily revived with kiosk solutions

Everything your staff does in your facility is essential to your facility operating the way you want it to. Otherwise, why would they be doing it?

But just because they are doing it doesn’t mean they have to. Or, more specifically, nothing says that humans have to do it.

Kiosks will replace employees throughout the facility. Walk-up attendees will be able to buy their tickets from a kiosk, and have them printed or texted to their phones. If a fan is ambling through the concourse and decides they want something to eat or drink, they will have the option of using an (anti-microbial and anti-viral) touchscreen at the concession area. Kiosks will be the first line of customer service for many basic tasks, letting the employees handle more demanding jobs and minimizing gratuitous interactions.

Kiosks and mobile apps will complement each other, perhaps even overlap, keeping the range of options open for the fans.

Souvenir Tickets Keep the Connection Alive

Fans of Direct Souvenir Ticketing

Direct Souvenir Fans

Sports properties and venue operators will be exploring ways to welcome fans back, say “We’ve missed you” and help them reintegrate with their fandom.

The move to paperless everything eliminates a common souvenir: ticket stubs. Opening Day ticket stubs are always a collectible, as are ticket stubs from games with some special significance to the team or fans.

Souvenir tickets likely will become a regular offering at point of sale or post-event, if the game ended up being memorable (you don’t buy a ticket expecting a no-hitter). Souvenir tickets let the fans hold on to a physical keepsake from the game while keeping the actual act of ticket verification and entrance contact-free. They are also a new revenue stream, which is something every team and venue could use this year.

Returning to Normal: Customer satisfaction is Timeless

Ideas and policies borne out necessity over the last year will be evaluated through a different lens in the coming months, the usual lens: does this create value for our company by improving our guests’ experience? Technologies that went through several development cycles in 2020 will start hitting their stable versions in 2021 as fans and other attendees reveal their preferences around ticketing, concessions, parking and other aspects of the venue experience.

WW&L has been adapting to technological innovations and consumer preferences for over a century. You could say we switched from paper tickets to RFID before it was cool (or necessary).

Let us know how we can help your venue welcome guests back in 2021, and keep them coming back through first-class service and experiences.

Reimagine the Live Event Fan Experience with WW&L

  • Zone Boundaries – Pass or Ticket Visible with visible vaccination waiver language
  • Seating – Social Distancing
  • Restrooms – Entry Monitored and Controlled
  • Concessions:
    • Limited or Delivery
    • Contactless Payment
    • Prepackaged Condiments
  • Controlled Exit:
  • Rows Released By Usher
  • Exit Closest First

Using Custom Graduation Prints to Help Celebrate Your Students

Graduations always hold a particular sense of finale. They mark the progression from student to alumnus and allow for an atmosphere of celebration as the graduate’s achievements are recognized by friends and family.

Likewise, the diploma itself marks this recently completed stage, symbolizing all the years of extensive study and time spent as well as the new adventures waiting on the horizon. It represents the significance of the application of oneself to study over time, culminating in preparation for the next stage of life to begin. That’s a great deal of meaning to imbue in one piece of paper!

Custom graduation posters and tickets

The Most Important Graduation Print

If you guessed the diploma is the most important graduation print there is, give yourself a pat on the back. You nailed it!

As an “experienced” graduate, I’ve always found it a bit odd that the “diploma” you receive as you shake hands and smile for the photo op is actually just an empty diploma holder.

Of course, graduates receive a final diploma from their school – usually several weeks after the ceremony ends. When the diploma itself arrives in the mail, it’s only natural to get excited and end up taking another impromptu photo, but something about the picture of yourself in your PJ’s holding a shiny new diploma with the rest of the mail just doesn’t seem as celebratory. Go figure!

If you want to give a graduate in your life a more memorable experience, consider ordering some personalized promotional prints that are sure to put a smile on their face (and look much better in graduation photos than an empty diploma holder!).

And it doesn’t stop there – you’d be surprised at all of the wonderful prints you can customize to make your graduate’s day even more special.

Custom Prints to Celebrate Graduation

Gift your grad something they can hold onto to acknowledge their successes for years to come.

1. Commemorative Tickets

The tickets given out by most schools to reserve seats for graduation aren’t always the most special. In fact, they might just take the form of slips of paper, or raffle tickets. Not very memorable, in our opinion.

These commemorative tickets are different. Select your own artwork to upload (a senior photo or other nice picture of the grad, perhaps?). You can design your artwork to also include the grad’s name, the school name, or whatever else you want printed on the ticket. We’ll take it from there, printing you glossy commemorative tickets that would look excellent in a scrapbook or shadowbox with other memories of graduation.

For a different approach, consider using our pre-designed General Admission Graduation tickets, customized with the school name, graduation venue address, date, and time. Add the school’s logo for a special touch.

2. Personalized Grad Posters

Looking for a different way to spread the word? Graduation posters could be just the thing! These entirely customizable posters are a great way to display graduation venue information, times, and other pertinent details. They are a great way to announce a graduation party, with the poster as a lasting token of the event.

3. DIY Grad Badges

If you are throwing a huge celebration for your graduates, these DIY Grad Badges will be a hit. Perfect for large gatherings in public or shared spaces, custom Grad Badges will identify distinguished members of the graduating class so attendees can shower them with praise and congratulations! Customize the badges with their school logo or personal photo, custom text, and font style/colors.

Good Luck, Graduates!

For so many students, graduation day remains the goal that they have strived for and worked toward for years. Finally receiving recognition for their hard work is of paramount importance, as is the acceptance of their diploma in front of friends and family. Celebrating their success with personalized prints is an excellent way to keep the recognition going and let your graduate know how proud you are of their accomplishments.

One thing is for sure – as the graduates of 2020 and 2021 embark into their new journeys in the world, they will carry with them the distinction of accomplishing their studies and achieving success despite odds that most of us have never faced before. That is certainly something to be proud of.

How will you choose to celebrate the graduates in your life?

The Top 5 Benefits of Direct Mail Marketing for Alumni Outreach Programs

You don’t have to spend thousands of dollars today to leverage the benefits digital era. In fact, no one likes to drain their marketing budget on long-term marketing campaigns. And this is where direct mail has managed to come back to the spotlight.

After all, it is one of the best ways to contact valuable individuals through preferred channels. Contrary to misguided perception, direct mail marketing is alive and well. In fact, in many cases, it works even better than email marketing.

You might not be aware of it, but direct mail marketing solutions have become ideal to influence action. You can now make direct mail part of your marketing mix. Predominantly, it has started to become a gold standard to learn about alumni outreach programs offered by the universities.

Here are the top key points that can convince you to follow the tide of direct mail marketing:

1. No More Opt-Ins with Personalized Direct Mail

Unlike text messaging and email marketing, you don’t need permission to send direct mail in your alumni outreach program. And when someone unsubscribes from your direct mail, you can still stay in contact with them. It is the sole reason that makes printed direct mail so much more intuitive and personalized than digitalized email marketing campaigns.

Plus, when you send direct mail, you don’t have to worry about getting stuck in a spam filter. If you’re skeptical about direct mail because someone else “might” pick up your messages, then rest assured that it happens rarely. Unlike ad copies and email marketing, direct mail never runs into viruses as well.

2. Direct Mail is not Invasive

Unlike most marketing tactics, creative direct mail doesn’t interrupt or force the audience for attention. Sure, email marketing is effective, but it fights to garner the attention that often bums out people. With creative direct mail, you can count on high engagement. It is an absolute certainty to get real results from real mails directed at your alumni.

With email marketing, for instance, most of the target audience does not respond or even read the messages. Since companies and individuals receive significantly more spam-filled marketing emails, it is a chance for direct mail to leverage the unique opportunity.

3. Direct Mail Leaves a Long and Lasting Impression for your Alumni Outreach Program

Mostly, people choose to leave their direct mail on the desk or the refrigerator door for weeks. So, even when the mail doesn’t lead to instant action, it can linger in the minds of the recipients. Ultimately, direct mail is a more striking choice to contact and leads to action.

You can expect the same desired effect when a recipient moves on. Often, people send bounced emails to people who have moved on to another company. With direct mail, however, you can reintroduce yourself like a vendor.

4. Specificity is Enabled with Direct Mail Alumni Outreach

With direct mail, you can be as specific as you want to be with your targeted alumni audience. There are always certain offers that won’t get you enough attention through email. And this is where creative mail shines. It allows educational institutes and businesses to send direct mail as a way to build trust and convey the offered information at the same time. Besides, the tangible nature of direct mail makes a bold impression that is usually hard to get through other marketing tactics.

5. Direct Mail Can Drive Online Marketing and Social Media Marketing

Yes, you can send creative direct mail and still roll out online and social media marketing efforts. If your audience prefers mobile interaction, you can optimize the direct mail to get the attention and build valuable relationships. You can use direct mail to influence key alumni decision-makers. Simultaneously, you can brainstorm new ideas to step up your mobile and social media engagements.

Use Direct Mail for Alumni Outreach Programs for Universities

There are endless opportunities to communicate with alumni through direct mail. Once you figure out the preference of your target audience, you can create visual graphics and content that will grab their attention.

In fact, testing direct mail campaigns for different alumni engagement has become standard practice. You can use a social media management tool and integrate other marketing strategies. For most universities, the commitment towards your alumni is an ideal tool to empower and raise funds.

It serves as an opportunity to raise awareness and conduct direct mail marketing campaigns. There was a time when alumni engagement came down to the effectiveness of direct mail campaigns, and that means traditional student reunions and phone calls. You can still use invitation notes, postcards, and printed flyers to entice attention.

But in the digital age, universities have a unique chance to engage and communicate with their alumni on a more personal, modern, realistic, and consistent basis. You can use direct mail to collect resourceful information about several alumni programs.

Furthermore, you can use the same information to develop persona maps for every alumni group. You can also use a variety of digital tools to track your alumni engagement tactics. For instance, you can use Twitter for quick shout outs and updates.

You have to think of direct mail as a way to promote the entire network among alumni. Though ultimately, you have to offer your alumni reason to share relevant content. As far as the personas of your target audiences go, you can categorize information on interested subjects, current jobs, level of engagement, total spend time online, connections on Twitter or LinkedIn, interaction method, and preference between blog posts and podcasts.

How to Move Forward with your Alumni Direct Mail Campaign

On the surface, direct mail may not come across as glamorous, but you have the freedom to personalize the messages that cater to your specific target audience. Now you can get the attention of your target customers without false hopes or promises. Start the discussion through direct mail and analyze how the discourse moves forward.

You can add your own creative touch through proactive direct mail marketing campaigns. Incorporate memorable content within your direct mail marketing campaigns that would help you break new sales records and drive growth. In retrospect, now you can turn your creative ideas into reality through promotional direct print-mail services.