The People Behind the Process
Experience That Drives Execution
At WW&L, our team is the foundation of everything we do. Our leadership, sales, technology, operations, and customer service teams work together to deliver secure printing, fulfillment, and technology solutions for clients across the country. Because we operate as one integrated organization, our clients benefit from clear communication, operational consistency, and reliable execution across every project.
Experience Guiding Every Operation
WW&L is led by an experienced team with deep backgrounds in print, fulfillment, logistics, technology, and client services. Their leadership ensures our operations run efficiently, our technology continues to evolve, and our clients receive consistent, high-quality results. Together, they guide the company’s strategy while maintaining a strong focus on execution, security, and long-term client partnerships.
Meet Our Leadership Team
Ron Wilson
President
Ron leads WW&L’s strategic direction, operations, and long-term growth initiatives. He brings decades of industry experience and focuses on operational excellence, client partnerships, and continued company growth.
Kelly Robinson
Chief Revenue Officer
Kelly oversees sales strategy, business development, and client relationships across WW&L. He works with clients to develop integrated print, fulfillment, and technology solutions that support complex programs and long-term partnerships.
Richard Baker
Chief Operating Officer
As Chief Operating Officer, Richard manages WW&L’s production, fulfillment, logistics, and operational processes. He focuses on efficiency, scalability, and consistent execution across all departments and client programs.
Steve Lensing
Sales Director
Steve leads sales initiatives and works with clients to develop print, fulfillment, and credential solutions. He helps clients plan and execute complex programs by aligning their needs with WW&L’s operational capabilities.
Ed Sifuentes
Customer Service Manager
Ed manages customer service and oversees day-to-day project coordination and client support. He works closely with sales, operations and production teams at WW&L to ensure projects stay on schedule and run smoothly.
Steven Macy
Senior Product Director, Gifting & Packaging
Steven leads WW&L’s gifting and packaging programs, including product sourcing and fulfillment coordination. He works with the sales team to align gifting and packaging solutions with brand goals, timelines, and distribution requirements.
Supporting Clients Across the Country
WW&L supports clients nationwide through a distributed sales and account management structure. While our operations are centralized for efficiency and control, our team maintains a strong regional presence to better support client needs.
In addition, our presence in Fort Smith and our 400,000 sq. ft. primary facility allow us to execute and distribute programs efficiently across the United States. As a result, clients benefit from both centralized operations and responsive, localized support.
Dedicated Teams. Regional Support.
Our sales and account management teams work closely with clients to ensure every program runs smoothly from planning through delivery. Because we align sales, operations, and customer service, our clients benefit from faster communication, better coordination, and proactive support throughout every project.
Each client works with a dedicated team that understands their business, timelines, and operational needs. As a result, we build long-term partnerships and help clients execute programs more efficiently and with greater confidence.
Nationwide Coverage
Regional Teams, National Reach
WW&L supports clients across the United States through a regional sales and account management structure. While our operations are centralized for efficiency and quality control, our regional teams provide responsive service and local support for our clients.
Use the interactive map below to find your regional WW&L representative and connect with our team.
Phillip Conley
WEST
Shelby Padgett
MIDWEST
Philip Warren
CENTRAL
Christine Baker
SOUTHEAST
Derek Fivekiller
SMALL MARKET
Chris Eads
ENTERPRISE
Joaquin Santamaria
INTERNATIONAL
Jaydon Wilson
COMMERCIAL
Account Management
Client Support Team
Kara Allen
Tina Terry
Stacey Tuck
Tina Woods
Ashley Morris
Operations, Technology & Support
The Teams Behind Every Program
Behind every project is a team managing production, technology, fulfillment, logistics, inventory, and distribution. Our operations and technology teams ensure every program runs efficiently, securely, and on schedule.
Because many of the programs we support are complex and time-sensitive, our teams focus on accuracy, communication, and execution at every stage. This operational depth allows WW&L to support national programs, secure credential initiatives, and large-scale distribution projects.
Your Operational Partner
A Team You Can Rely On
WW&L is more than a service provider—we are an extension of our clients’ teams. Our people, experience, and operational structure allow us to manage complex programs, maintain security and accuracy, and deliver consistent results.